Author:
Bucy, Erik P., 1963-
Imprint:New York : Routledge, 2010.
Descriptionxxi, 583 p. : ill. ; 25 cm.
Note:Introduction: Advancing methods and measurement: Supporting theory and keeping pace with the modern political comunication environment / R. Lance Holbert and Erik P. Bucy -- I. Survey Methodology: Challenges and opportunities of panel designs / William P. Eveland, Jr. and Alyssa C. Morey -- Rolling cross-section: Design and utility for political research / Kate Kenski, Jeffrey A. Gottfried, and Kathleen Hall Jamieson -- Political communication survey research: Challenges, trends, and opportunities / Lindsay H. Hoffman and Dannagal Goldthwaite Young -- II. Secondary Analysis and Meta-Analysis: Secondary analysis in political communication viewed as a creative act / R. Lance Holbert and Jay D. Hmielowski -- Comparing the ANES and NAES for political communication research / Michael W. Wagner -- Implications and consequences of using meta-analysis for political communication / Mike Allen, David D'Alessio, and Nancy Burrell -- III. Experimental Methods: Experimental designs for political communication research: Using new technology and online participant pools to overcome the problem of generalizability / Shanto Iyengar -- Expressing versus revealing preferences in experimental research / Yanna Krupnikov and Adam Seth Levine -- Face as a focus of political communication: Evolutionary perspectives and the ethological method / Patrick A. Stewart, Frank K. Salter, and Marc Mehu -- Multi-stage experimental designs in political communication research / Glenn J. Hansen and Michael Pfau -- IV. Content Analysis: Image bite analysis of political visuals: Understanding the visual framing process in election news / Maria Elizabeth Grabe and Erik P. Bucy -- Identifying frames in political news / Dennis Chong and James N. Druckman -- Content analysis in political communication / William L. Benoit.
Note:V. Discourse Analysis: Use of focus groups in political communication research / Sharon E. Jarvis -- Genealogy of myth on presidential rhetoric / Robert L. Ivie -- VI. Network and Deliberation Analysis: Methods for analyzing and measuring group deliberation / Laura W. Black, Stephanie Burkhalter, John Gastil, and Jennifer Stromer-Galley -- Porous networks and overlapping contexts: Methodological challenges in the study of social communication and political behavior / Scott D. McClurg -- VII. Comparative Political Communication: Mediatization of politics: Toward a conceptual framework for comparative research / Jesper Strömbäck -- International applications of agenda-setting theory's Acapulco typology / Maxwell E. McCombs, Salma Ghanem, Federico Rey Lennon, R. Warwick Blood, Yi-Nig (Katherine) Chen, and Hyun Ban -- Political communication across the world: Methodological issues involved in international comparisons / Christina Holtz-Bacha and Lynda Lee Kaid -- VIII. Statistical Techniques: Expanding the use of structural equation modeling (SEM) in political communication / R. Lance Holbert and Heather L. LaMarre -- Mediation and the estimation of indirect effects in political communication research / Andrew F. Hayes, Kristopher J. Preacher, and Teresa A. Myers -- Time series analysis and the study of political communication / Jennifer Jerit and Adam F. Simon -- IX. Measurement: Concept explication in the Internet age: The case of political interactivity / S. Shyam Sundar and Saraswathi Bellur -- Beyond self-report: Using latency to respond to model the question answering process on web-based public opinion surveys / John E. Newhagen -- What the body can tell us about politics: The use of psychophysiological measures in political communication research / Erik P. Bucy and Samuel D. Bradley -- Conclusion: Looking back and looking forward: Observations on the role of research methods in the rapidly evolving field of political communication / Gerald M. Kosicki, Douglas M. McLeod, and Jack M. McLeod.
Bibliography Note:Includes bibliographical references.
