Hooked : how to build habit forming products / Nir Eyal with Ryan Hoover.

Author: Eyal, Nir.

Imprint:New York : Portfolio/Penguin, 2014.

Description242 pages : ill. ; 22 cm

Note:The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities.

Bibliography Note:Includes bibliographical references.

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