Audience ratings : radio, television, and cable / Hugh Malcolm Beville, Jr.

Author: Beville, Hugh Malcolm.

Imprint:Hillsdale, N.J. : L. Erlbaum Associates, 1985.

Descriptionxvi, 362 p., [1] leaf of plates : ill. ; 24 cm.

Note:Includes index.

Bibliography Note:Bibliography: p. 345-350.

Note:Recommended in Best Books for Academic Libraries

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