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Satisfaction guaranteed : the making of the American mass market / Susan Strasser.

Author: Strasser, Susan, 1948-

Edition Statement:1st ed.

Imprint:New York : Pantheon Books, c1989.

Descriptionxi, 339 p. : ill. ; 25 cm.

Note:Includes index.

Bibliography Note:Bibliography: p. [293]-326.

Note:Recommended in Resources for College Libraries



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Author:
Strasser, Susan, 1948-
Subject:
Advertising -- United States -- Psychological aspects -- History.
Consumers -- United States -- History.
Sales promotion -- United States -- History.
Brand name products -- United States -- History.