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Designing products and services that customers want / Robert King.
Author:
King, Bob, 1946-
Imprint:
Portland, Or : Productivity Press, c1995.
Description
ix, 67 p. : ill. ; 21 cm.
Bibliography Note:
Includes bibliographical references (p. 65).
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Author:
King, Bob, 1946-
Series Added Entry
Management master series
Subject:
New products -- Planning.
Quality function deployment.
Customer services -- Planning.
Consumers' preferences -- Research.
