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How hits happen : forecasting predictability in a chaotic marketplace / Winslow Farrell.

Author: Farrell, Winslow.

Edition Statement:1st ed.

Imprint:New York : HarperBusiness, c1998.

Descriptionxv, 236 p. ; 22 cm.

Bibliography Note:Includes bibliographical references (p. 217-223) and index.



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Author:
Farrell, Winslow.
Subject:
Consumer behavior -- Forecasting.
Sales forecasting.
Adaptive control systems.