The myth of excellence : why great companies never try to be the best at everything/ Frederick A. Crawford and Ryan Mathews.

Author: Crawford, Frederick A.

Edition Statement:1st ed.

Imprint:New York : Crown Business, c2001.

Descriptionxviii, 251 p. : illus. ; 25 cm.

Bibliography Note:Includes bibliographical references (p. 239-241) and index.

Note:Recommended in Best Books for Academic Libraries ; Resources for College Libraries

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