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Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.
Author:
Nunes, Paul, 1963-
Imprint:
Boston, Mass. : Harvard Business School Press, c2004.
Description
xvii, 269 p. : ill. ; 24 cm.
Bibliography Note:
Includes bibliographical references (p. [235]-253) and index.
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Author:
Nunes, Paul, 1963-
Subject:
Marketing -- United States.
Affluent consumers -- United States.
Consumers -- United States.
Consumer behavior -- United States.
Product management -- United States.
Consumer satisfaction -- United States.
Contributor
Johnson, Brian, 1960-
