Real world career preparation : a guide to creating a university student-run communications agency / Douglas J. Swanson.

Author: Swanson, Douglas J., 1961- author.

Imprint:New York : Peter Lang, [2017]

Descriptionxv, 298 pages ; 23 cm

Note:Section I. The agency as a learning environment -- The agency as a place for learning -- Linking the agency to the curriculum -- Building a place for learning -- Engaging students for learning -- Mentoring and the student-run agency -- Expanding learning opportunities with graduate teaching assistants -- Assessment of learning in the student agency -- The student-run agency and accreditation -- Section II. The agency as a business -- Establishing a business within the academic environment -- Dissent within the ranks -- Establishing a firm foundation -- To charge, or not to charge -- that is the question -- Recruiting and retaining quality clients -- Promoting the agency and its successes -- Section III. The agency as a community resource -- Relationships with area professionals -- Working with area nonprofits -- Honoring diversity and inclusiveness.

Bibliography Note:Includes bibliographical references and index.

This item has been checked out 0 time(s)
and currently has 0 hold request(s).