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Niche envy : marketing discrimination in the digital age / Joseph Turow.
Author:
Turow, Joseph.
Imprint:
Cambridge, Mass. : MIT Press, c2006.
Description
viii, 225 p. ; 24 cm.
Bibliography Note:
Includes bibliographical references (p. [193]-215) and index.
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Author:
Turow, Joseph.
Subject:
Consumer profiling.
Market segmentation.
Marketing -- Technological innovations.
Customer services -- Technological innovations.
