Brand new China : advertising, media, and commercial culture / Jing Wang.

Author: Wang, Jing, 1950-

Imprint:Cambridge, Mass. : Harvard University Press, 2007.

Descriptionxiii, 411 p. : ill. ; 21 cm.

Note:Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.

Bibliography Note:Includes bibliographical references and index.

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