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The whole enchilada : Hispanic marketing 101 / Juan Faura.
Author:
Faura, Juan.
Edition Statement:
[Rev. ed.].
Imprint:
Ithaca, N.Y. : Paramount Marketing Pub., c2004.
Description
144 p. : ill. ; 23 cm.
Note:
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Author:
Faura, Juan.
Title:
Hispanic marketing 101
Subject:
Hispanic American consumers.
Marketing -- Hispanic Americans.
Selling -- Hispanic Americans.
Advertising -- Hispanic Americans.
