Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson.

Author: Sedivy, Julie.

Imprint:Hoboken : Wiley, 2011.

Descriptionxii, 317 p. : ill. ; 23 cm.

Note:The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice.

Bibliography Note:Includes bibliographical references and index.

Note:Recommended in Resources for College Libraries

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