Focus groups : a practical guide for applied research / Richard A. Krueger, Mary Anne Casey.

Author: Krueger, Richard A.

Edition Statement:4th ed.

Imprint:Los Angeles : SAGE, c2009.

Descriptionxviii, 219 p. : ill. ; 24 cm.

Note:Overview of Focus Groups -- Planning the Focus Group Study -- Developing a Questioning Route -- Participants in a Focus Group -- Moderating Skills -- Analyzing Focus Group Results -- Reporting -- Styles of Focus Group Research -- Focus Group Interviews With Young People -- International and Cross-Cultural Focus Groups Interviewing -- Telephone and Internet Focus Group Interviewing -- Focus Group Interviews Within the Organization -- Modifications of Focus Groups -- Answering Questions About the Quality of Focus Group Research.

Bibliography Note:Includes bibliographical references (p. 207-208) and indexes.

Note:Recommended in Resources for College Libraries

This item has been checked out 0 time(s)
and currently has 0 hold request(s).