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Reading the visual : an introduction to teaching multimodal literacy / Frank Serafini ; foreword by James Paul Gee.

Author: Serafini, Frank.

Imprint:New York : Teachers College Press, [2014]

Descriptionxiii, 189 pages ; 24 cm.

Note:Introduction -- A multimodal world -- Why teachers and literacy educators should read this book -- What influenced me to write this book -- How this book is organized -- Part I: theoretical and instructional foundations -- 1. Multimodal ensembles -- So what exactly is a multimodal ensemble? -- Text, image, and design -- How modes work -- Multimodal or multimedia -- The discovery of the obvious -- Why should educators care about multimodal texts? -- Concluding remarks -- 2. Visual literacy, media literacy, and multiliteracies -- Defining literacy -- Visual literacy -- Media literacy -- Multiliteracies -- Concluding remarks -- 3. Foundational processes -- Foundational processes -- Perception -- Representation -- Interpretation -- Ideology -- Frameworks for interpreting visual images and multimodal ensembles -- Concluding remarks -- 4. Understanding multimodality -- Multimodality -- Sociocultural dimensions of multimodality -- Research on multimodality -- Essential aspects of multimodality -- Concluding remarks -- 5. Elements of art, design, and visual composition -- Elements of visual art -- Elements of multimodal ensembles -- Elements of visual grammar -- Concluding remarks -- Part II: curricular frameworks and pedagogical approaches -- 6. Picturebooks and picturebook theories -- Defining the picturebook -- Elements of picturebooks -- Picturebook codes -- Text-image relationships -- Art and the picturebook -- Postmodern influences on the picturebook -- Concluding remarks -- 7. Exploring multimodal ensembles: an example -- Piggybook from a perceptual analytical perspective -- Piggybook from a structural analytical perspective -- Piggybook from an ideological analytical perspective -- Concluding remarks -- 8. Curricular and pedagogical frameworks -- A curricular framework -- Defining units of study -- An instructional template -- Concluding remarks -- Part III: units of study -- Exploring postmodern picturebooks -- Exploring wordless picturebooks -- Exploring historical fiction picturebooks -- Exploring informational picturebooks -- Exploring illustrated novels -- Exploring graphic novels, comics, and cartoons -- Exploring advertisements -- Exploring news reports -- Exploring film -- Exploring digital media -- Epilogue: to see or not to see -- Developing and enlightened eye with our students -- Words and pictures and something in between -- Interpretation and representation -- The journey continues.

Bibliography Note:Includes bibliographical references and index.



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Author:
Serafini, Frank.
Series Statement
Language and Literacy series
Subject:
Visual literacy.
Visual learning.
Literacy -- Philosophy.
Critical pedagogy.