(Not) getting paid to do what you love : gender, social media, and aspirational work / Brooke Erin Duffy.

Author: Duffy, Brooke Erin, author.

Imprint:New Haven ; London : Yale University Press, [2017]

Descriptionxii, 308 pages : illustrations ; 21 cm

Note:Entrepreneurial wishes and career dreams -- The aspirational ethos : gender, consumerism, and labor -- (Not) just for the fun of it : the labor of social media production -- Branding the authentic self : the commercial appeal of "being real" -- "And now, a word from our sponsor" : attracting advertisers, building brands, leveraging (free) labor -- The "Instagram filter" : dispelling the myths of entrepreneurial glamour -- Aspirational labor's (in)visibility -- Epilogue: The aspirational labour of an academic.

Bibliography Note:Includes bibliographical references (pages 261-292) and index.

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