Author:
Horner, William T., 1968- author.
ImprintJefferson, North Carolina : McFarland & Company, Inc., Publishers, [2022]
Descriptionviii, 250 pages : illustrations ; 23 cm
Note:pt. I Lessons Learned -- One. Innovation in Political Communication in the Visual Age -- Two. Writing a Book and the First Lesson -- Three. Second and Third Lessons: Checkers and the Crisis Within the Crisis of Eisenhower's Heart Attack -- Four. Nixon's South American Adventure -- Five. Nixon Makes a Crisis Out of His Visit to the Soviet Union in 1959 -- Six. Campaign '60 as a "Crisis," Part One -- Seven. Campaign '60 as a "Crisis," Part Two -- Eight. A Seventh "Crisis" and More Lessons about the News Media: Running for Governor in California in 1962 and the Debut of Nixon's Manifesto -- Nine. Lessons Nixon Learned from LBJ -- pt. II Lessons Applied -- Ten. "Wilderness" Years Were Not the "Non-Media" Years -- Eleven. Man for All Media -- Twelve. Nixon as a Television Guest with a Vengeance -- Thirteen. Primary Battle and the Road to Miami -- Fourteen. Campaign '68: The Nixon Answer -- Fifteen. Laughing-in to the White House: Comedy and the Nixon Campaign -- Sixteen. Working the Refs.
Bibliography Note:Includes bibliographical references (pages 237-245) and index.
Note:"While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians of his generation. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic "Checkers" speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well. This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often used new, innovative media as strategic methods of communication and public relations. The author argues that Nixon pioneered television media, using it consistently to connect with the American public."-- Provided by publisher.
