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Deceptive advertising : behavioral study of a legal concept / Jef I. Richards.
Author:
Richards, Jef I.
Imprint:
Hillsdale, N.J. : L. Erlbaum Associates, 1990.
Description
xlv, 244 p. : ill. ; 24 cm.
Bibliography Note:
Includes bibliographical references and indexes.
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Author:
Richards, Jef I.
Series Statement
Communication
Subject:
Advertising laws -- United States.
Deceptive advertising -- United States -- Psychological aspects.
Series Added Entry-Uniform title
Communication (Hillsdale, N.J.)
