Author:
Prahalad, C. K.
Edition Statement:5th anniversary ed., rev. and updated.
Imprint:Upper Saddle River, N.J. : Wharton School Publishing, c2010.
Descriptionxxii, 407 p. : ill. ; c2010 + 1 CD-ROM (4 3/4in.)
Note:Pt. I. Private sector and poverty : progress during 2004-2009 -- Pt. II. The original text of the book -- The market at the bottom of the pyramid -- Products and services for the BOP -- BOP : a global opportunity -- The ecosystem for wealth creation -- Reducing corruption : transaction governance capacity -- Development as social transformation -- Pt. III. CEO reactions to the concept and the book -- Pt. IV. Case studies and CEO comments -- Pt. V. Video clips (on CD and www.whartonsp.com/Prahalad).
Bibliography Note:Includes bibliographical references and index.
Note:Recommended in Resources for College Libraries
