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Up against the retail giants : targeting weakness, gaining an edge / A. Coskun Samli.
Author:
Samli, A. Coskun.
Imprint:
Mason, OH : Thomson, c2004.
Description
xxv, 194 p. : ill. ; 24 cm.
Bibliography Note:
Includes bibliographical references and index.
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Author:
Samli, A. Coskun.
Subject:
Stores, Retail -- Management.
Marketing -- Management.
Small business -- Management.
Retail trade -- Management.