Author:
Goossen, Richard J.
Imprint:Franklin Lakes, NJ : Career Press, c2008.
Description256 p. ; 21 cm.
Note:Introduction: What is the "New Virtual Marketplace" and Why Does It Matter? -- The Entrepreneurial Lens -- Opportunities Through Innovation -- Feasibility Analysis of the Opportunity -- Developing an Effective Crowd-Power Business Model -- Financing and Growing the Company -- Conclusion: Succeeding as a Crowdpreneur in the New Virtual Marketplace.
Bibliography Note:Includes bibliographical references and index.