Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray.

Author: Gray, Jonathan (Jonathan Alan)

Imprint:New York : New York University Press, c2009.

Descriptionxi, 247 p. : ill. ; 23 cm.

Note:Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.

Bibliography Note:Includes bibliographical references and index.

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