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Success by design : the essential business reference for designers / David Sherwin.

Author: Sherwin, David.

Imprint:Blue Ash, OH : HOW Books c2012.

Descriptionvii, 297 p. : ill. (some col.) ; 23 cm.

Note:Working with customers : Client service ; Business development ; Proposals ; Contracts ; Spec work ; Politics ; Negotiation ; Discounts ; Expectations ; Design briefs ; Deliverables ; Meetings ; Presentations ; Feedback ; Networking ; Competition ; Strategy -- Managing your projects : Project management ; Process ; Estimating ; Budgets ; Schedules ; Risk ; Stakeholders ; Change orders ; Time sheets ; Proofreading ; Errors ; Postmortems -- Operating your studio : Money ; Hourly rates ; Insurance ; Sustainability ; Legal ; Confidentiality ; Culture ; Leadership ; Accounting ; Hiring ; Freelance ; Vacation -- Bringing it together.

Bibliography Note:Includes bibliographical references (p. 286-287) and index.

Note:This book is an introduction to the essential tools and attitudes designers need to work at a design business or own one.



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Author:
Sherwin, David.
Subject:
Success in business.
Graphic arts -- Management.
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Design.