Author:
Heller, Robert, 1932-2012.
Edition Statement:1st ed.
Imprint:New York : E.P. Dutton, c1989.
Descriptionxii, 385 p. ; 24 cm.
Note:"Truman Talley books."
Note:Includes index.
Note:The fork in the jungle. - The tough decisions that weren't. - The reverse order of PepsiCo. - The executives in the dock. - Why Toshiba trounced Raytheon. - The question of Mike Milken. - Hunting the anomaly. - The cunning of canon. - Acting on information. - The takeoff of Tagamet. - Backing the breakthrough. - The Taurus and the laser tag. - Seven satisfiers of success. - The beginning of L. L. Bean. - Beating the blockage. - The taking of J. Walter Thompson. - Great objects in view. - The big numbers of Nomura. - Subverting the company. - What Sony told Bulova. - Nine masterpieces of morita. - The sparkle in Perrier. - Growing à la Gallo. - The conglomerates come again. - Making sense of mergers. - The refashioning of Ford. - Some gurus is good gurus. - The casual catch of Gordon White. - How to buy a business. - The tycoon and the trifles. - Interference on vision. - The reincarnation of ICI. - Making change pay. - Big bang at big blue. - Seven cracked pillars. - The divorce of Dart & Kraft. - Going against the grain. - The dry beer of Asahi. - Designing the difference. - The early run of Compaq. - Seven ins of happiness. - The premier brand of Cadbury. - Ends before means. - The Mercedes of the industry. - Boards of mismanagement. - The regeneration of Jaguar. - A bridge too near. - The sultan of swatch. - Citues of adversity. - The happy hotelier. - It has to be you. - The bank that broke. - Coping with crisis. - The tale of two Iacoccas. - Feet of heroic clay. - The motorbike wars of Japan. - How not to go too far. - The innovators who came back unstuck. - Keeping the competition down--or out. - The hidden hero of SCM. - Buying out the corporation. - The comeback of Kodak. - Deciding to compete. - The might of Matarazzo. - Resisting the irresistible.
Bibliography Note:Bibliography: p. 365-367.
