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Theories of mass communication / Melvin L. De Fleur, Sandra Ball-Rokeach.
Author:
DeFleur, Melvin L. (Melvin Lawrence), 1923-2017.
Edition Statement:
4th ed.
Imprint:
New York : Longman, c1982.
Description
xiii, 263 p. : ill. ; 24 cm.
Bibliography Note:
Includes bibliographical references and index.
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Author:
DeFleur, Melvin L. (Melvin Lawrence), 1923-2017.
Subject:
Mass media -- Social aspects -- History.
Mass media -- Social aspects -- United States -- History.
Contributor
Ball-Rokeach, Sandra, 1941-
