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Advertising the American dream : making way for modernity, 1920-1940 / Roland Marchand.

Author: Marchand, Roland.

Imprint:Berkeley : University of California Press, c1985.

Descriptionxxii, 448 p. : ill. (some col.) ; 26 cm.

Note:Includes index.

Bibliography Note:Bibliography: p. 365-418.

Note:Recommended in Best Books for Academic Libraries ; Resources for College Libraries



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Author:
Marchand, Roland.
Subject:
Advertising -- United States -- History.