Relationship marketing : bringing quality, customer service, and marketing together / Martin Christopher, Adrian Payne, and David Ballantyne.

Author: Christopher, Martin.

Imprint:Oxford ; Boston : Butterworth-Heinemann, 1991.

Descriptionviii, 204 p. : ill. ; 24 cm.

Note:"Published in association with the Chartered Institute of Marketing."

Bibliography Note:Includes bibliographical references and index.

Note:Recommended in Best Books for Academic Libraries

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