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Best practices in international marketing / [edited by] Ilkka A. Ronkainen, Michael R. Czinkota.
Contributor
Ronkainen, Ilkka A.
Imprint:
Fort Worth : Harcourt College Publishers, c2002.
Description
xviii, 393 p. : ill. ; 24 cm.
Bibliography Note:
Includes bibliographical references and index.
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Contributor
Ronkainen, Ilkka A.
Czinkota, Michael R.
Title:
International marketing
Series Added Entry
Harcourt College Publishers series in marketing
Subject:
Export marketing.
