Author:
Rotzoll, Kim B.
Edition Statement:3rd ed.
Imprint:Urbana : University of Illinois Press, c1996.
Descriptionxii, 209 p. : ill. ; 24 cm.
Note:Introduction: Tools to "Clear the Deadwood" -- 1. Idea Systems -- Institutions: Advertising and Classical Liberalism -- 2. Idea Systems -- Institutions: Advertising and Neo-Liberalism -- 3. Helpful Perspectives on Advertising as an Institution -- 4. Advertising and the Economy -- 5. Advertising and Its Audience -- 6. Advertising and the Media -- 7. Advertising and Regulation -- 8. Ethical Issues in Advertising.
Bibliography Note:Includes bibliographical references.
Note:Rotzoll (dean, College of Communications) and Haefner (head, Department of Advertising), both at the University of Illinois at Urbana-Champaign, provide an insightful look into advertising both as marketing tool and cultural phenomenon. Approaching their subject from an intellectual and philosophical direction, the authors focus on the role of advertising in society and the relationships that exist between advertisers and audiences. In this respect, the authors examine advertising in the context of the economy, ethics, regulations, consumer behavior, and attitudes and the media ... pointing out such myths along the way as "advertising makes you buy things you don't want" and "advertising makes things cost more." -- from Choice reviews
