Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors.

Contributor Sheth, Jagdish N.

Imprint:Thousand Oaks : Sage Publications, c2000.

Descriptionxvi, 660 p. : ill. ; 24 cm.

Note:The Domain and Conceptual Foundations of Relationship Marketing / Atul Parvatiyar, Jagdish N. Sheth. - Relationship Marketing: The U.K. Perspective / Adrian Payne. - The IMP Perspective: Assets and Liabilities of Business Relationships / Håkan Håkansson, Ivan J. Snehota. - Relationship Marketing: The Nordic School Perspective / Christian Grönroos. - The Evolution of Relationship Marketing / Jagdish N. Sheth, Atul Parvatiyar. - Relationship Marketing of Services: Growing Interest, Emerging Perspectives / Leonard L. Berry. - Relationship Marketing in Consumer Markets: Antecedents and Consequences / Jagdish N. Sheth, Atul Parvatiyar. - Relationship Marketing and Distribution Channels / Barton A. Weitz, Sandy D. Jap. - An Integrated Model of Buyer-Seller Relationships / David T. Wilson. - Strategic Alliances: A Synthesis of Conceptual Foundations / P. Rajan Varadarajan, Margaret H. Cunningham. - Toward a Theory of Business Alliance Formation / Jagdish N. Sheth, Atul Parvatiyar. - Relationship Marketing in Mass Markets / C. B. Bhattacharya, Ruth N. Bolton. - Membership Customers and Relationship Marketing / Thomas W. Gruen. - Affinity Partnering: Conceptualization and Issues / Vanitha Swaminathan, Srinivas K. Reddy. - Relationship Marketing and Key Account Management / Joseph P. Cannon, Narakesari Narayandas. - Horizontal Alliances for Relationship Marketing / David W. Cravens, Karen S. Cravens. - Supplier Partnering / John T. Mentzer. - Relationship Marketing and Marketing Strategy: The Evolution of Relationship Marketing Strategy Within the Organization / Robert M. Morgan. - Organizing for Relationship Marketing / Ian Gordon. - Information Technology: Its Role in Building, Maintaining, and Enhancing Relationships / Rajendra S. Sisodia, David B. Wolfe. - Customer Profitability: Analysis and Design Issues / Kaj Storbacka. - Developing a Curriculum to Enhance Teaching of Relationship Marketing / Joseph P. Cannon, Jagdish N. Sheth. - Relationship Marketing: Paradigm Shift or Shaft? / Jagdish N. Sheth.

Bibliography Note:Includes bibliographical references and index.

Note:Recommended in Best Books for Academic Libraries

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