Contributor
Bloom, Paul N.
Imprint:Thousand Oaks, Calif. : Sage, c2001.
Descriptionxxii, 543 p. : ill. ; 26 cm.
Note:The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy / J. Craig Andrews. - Marketing and Modern Antitrust Thought / Gregory T. Gundlach. - Criteria for Assessing the Public Policy Relevance of Research on the Effects of Marketing Communications / Paul N. Bloom, Julie Edell, Richard Staelin. - Intersector Transfer of Marketing Knowledge / Alan R. Andreasen. - Firm Responses to Consumer Information Policy / Christine Moorman. - How Corporate Marketing Practices Have Changed in Response to Antitrust Enforcement / Mary Jane Sheffet. - Changes in Corporate Practices in Response to Public Interest Advocacy and Actions: The Role of Consumer Boycotts and Socially Responsible Consumption in Promoting Corporate Social Responsibility / N. Craig Smith. - Corporate Societal Marketing / Minette E. Drumwright, Patrick E. Murphy. - Advertising and Competition / Andrew V. Abela, Paul W. Farris. - The Socioeconomic Consequences of Franchise Distribution: A Policy Retrospective / Patrick J. Kaufmann. - Pricing Strategy, Competition, and Consumer Welfare / Joseph P. Guiltinan, Alan G. Sawyer. - Marketing and Development: Macromarketing Perspectives / Thomas A. Klein, Robert W. Nason. - Corporate Marketing Effects on Consumer Welfare: Short-Term Benefits but Long-Term Costs? / Michael R. Hagerty. - The Effectiveness of Intellectual Property Laws / Alex Simonson. - Consumer Response to Warnings and Other Types of Product Hazard Information: Future Public Policy and Research Directions / David W. Stewart, Valerie S. Folkes, Ingrid Martin. - Do Food Labels Word: Gauging the Effectivenesss of Food Labels Pre- and Post-NLEA / Brenda M. Derby, Alan S. Levy. - The Effectiveness of Environmental Marketing Claims: The Roles of Consumers, Competitors, and Policy Makers / Robert N. Mayer, Linda A. Lewis, Debra L. Scammon. - Insights from Consumer Research on the Effects of Deceptive Advertising Regulations / John E. Calfee. - The Effectiveness of Product Safety Regulation and Litigation / Fred W. Morgan. - The Effectiveness of Self-Regulated Privacy Protection: A Review and Framework for Future Research / George R. Milne. - Social Marketing and Development / Ruby Roy Dholakia, Nikhilesh Dholakia. - Theories and Models in Social Marketing / R. Craig Lefebvre.
Bibliography Note:Includes bibliographical references and index.
Note:Recommended in Best Books for Academic Libraries ; Resources for College Libraries
