Value-driven channel strategy : extending the lean approach / R. Eric Reidenbach, Reginald W. Goeke.

Author: Reidenbach, R. Eric.

Edition Statement:1st ed.

Imprint:Milwaukee, Wis. : ASQ Quality Press, c2006.

Descriptionxv, 171 p. : ill. ; 24 cm.

Bibliography Note:Includes bibliographical references (p. 163) and index.

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