Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder.

Author: Tellis, Gerard J., 1950-

Imprint:New York : McGraw-Hill, c2002.

Descriptionxv, 340 p. : ill. ; 23 cm.

Bibliography Note:Includes bibliographical references (p. [315]-330) and index.

Note:Recommended in Resources for College Libraries

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