The making of a name : the inside story of the brands we buy / Steve Rivkin and Fraser Sutherland.

Author: Rivkin, Steve, 1947-

Imprint:Oxford ; New York : Oxford University Press, c2004.

Descriptionx, 275 p. : ill. ; 24 cm.

Bibliography Note:Includes bibliographical references (p. 230-246) and index.

Note:Recommended in Resources for College Libraries

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