Remaking the American university : market-smart and mission-centered / Robert Zemsky, Gregory R. Wegner, William F. Massy.

Author: Zemsky, Robert, 1940-

Imprint:New Brunswick, N.J. : Rutgers University Press, c2005.

Descriptionxi, 231 p. ; 24 cm.

Note:Introduction: the diminishing of public purpose -- The lattice and the ratchet -- The admissions arms race -- On being mission centered and market smart -- To publish and perish -- A value proposition -- Thwarted innovation -- Who owns teaching? -- Making educational quality job one -- Not good enough -- Crafting a public agenda -- Dancing with change.

Bibliography Note:Includes bibliographical references and index.

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