Creating passion brands : getting to the heart of branding / Helen Edwards, Derek Day.

Author: Edwards, Helen, 1965-

Imprint:London ; Sterling, VA : Kogan Page, 2005.

Descriptionxi, 244 p. : ill. ; 25 cm.

Note:"Incorporating data from BrandZ, a WPP commissioned global study by Millward Brown."

Bibliography Note:Includes bibliographical references (p. [233]-237) and index.

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