Citizen marketers : when people are the message / Ben McConnell and Jackie Huba.

Author: McConnell, Ben.

Imprint:Chicago, IL : Kaplan Pub., c2006.

Descriptionxiv, 223 p. : 24 cm.

Note:Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business -- Conclusion -- Acknowledgments -- Endnotes -- Bibliography -- Index.

Bibliography Note:Includes bibliographical references and index.

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