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Consumer boycotts : effecting change through the marketplace and the media / Monroe Friedman.
Author:
Friedman, Monroe.
Imprint:
New York : Routledge, 1999.
Description
xix, 284 p. ; 24 cm.
Bibliography Note:
Includes bibliographical references (p. [263]-274) and index.
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Author:
Friedman, Monroe.
Subject:
Consumer behavior.
Boycotts.
Consumer satisfaction.
Consumer complaints.
