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Billions : selling to the new Chinese consumer / Tom Doctoroff.
Author:
Doctoroff, Tom.
Edition Statement:
1st ed.
Imprint:
New York : Palgrave Macmillan, 2005.
Description
xiii, 225 p. : ill. ; 25 cm.
Bibliography Note:
Includes bibliographical references and index.
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Author:
Doctoroff, Tom.
Subject:
Consumers -- China -- Attitudes.
Consumers' preferences -- China.
Intercultural communication -- China.
Communication and culture -- China.
Marketing -- China.
