Sold American : consumption and citizenship, 1890-1945 / Charles F. McGovern.

Author: McGovern, Charles.

Imprint:Chapel Hill : University of North Carolina Press, c2006.

Descriptionxv, 536 p. : ill. ; 24 cm.

Note:Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945.

Bibliography Note:Includes bibliographical references (p. [465]-521) and index.

Note:Recommended in Resources for College Libraries

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