Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.

Author: Schultz, Don E.

Edition Statement:4th ed.

Imprint:Lincolnwood, Ill., USA : NTC Business Books, c1995.

Descriptionxxvi, 370 p. : ill. ; 25 cm.

Bibliography Note:Includes bibliographical references (p. 353) and index.

Note:Recommended in Resources for College Libraries

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