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Testing 1-2-3 : experimental design with applications in marketing and service operations / Johannes Ledolter and Arthur J. Swersey.
Author:
Ledolter, Johannes.
Imprint:
Stanford, Calif. : Stanford Business Books, 2007.
Description
xii, 300 p. : ill. ; 27 cm.
Bibliography Note:
Includes bibliographical references (p. [289]-294) and index.
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Author:
Ledolter, Johannes.
Title:
Testing one, two, three
Subject:
Marketing research.
Service industries -- Research.
Experimental design.
Contributor
Swersey, Arthur J.
