Game-changing strategies : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.

Author: Markides, Constantinos.

Edition Statement:1st ed.

Imprint:San Francisco, CA : Jossey-Bass, c2008.

Descriptionxxv, 222 p. : ill. ; 24 cm.

Note:The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.

Bibliography Note:Includes bibliographical references (p. 205-210) and index.

This item has been checked out 3 time(s)
and currently has 0 hold request(s).