The impulse factor : why some of us play it safe and others risk it all / Nick Tasler.

Author: Tasler, Nick, 1978-

Edition Statement:1st Fireside hardcover ed.

Imprint:New York : Simon & Schuster, 2008.

Descriptionxi, 256 p. ; 22 cm.

Note:"A Fireside book."

Note:Origin of seekers : from caveman to cage fighters -- Impulsivity's hidden side : the secret of being directionally correct -- Eat or be eaten : what politicians have learned from primates -- Bubblology : the plague of the $76,000 flower -- Common sense of ownership -- Factoring you into your decisions -- Potential seekers : exploring the connection between sinners, saints, barbies, and farmers -- Risk managers : conquering the fear of big cats -- Striking a balance -- Afterword : putting big ideas to the test.

Bibliography Note:Includes bibliographical references (p. [249]-256).

Note:Tasler teaches readers how to thrive when faced with difficult choices, provides a clear understanding of why you make the choices you do, and suggests the tools to make those decision change your business and your life.

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