Author:
Covert, Jack.
Imprint:New York : Portfolio, 2009.
Descriptionix, 335 p. : ill. ; 24 cm.
Note:You: improving your life, your person, and your strengths -- Leadership: inspiration. Challenge. Courage. Change -- Strategy: 8 organizational bluleprints from which to draft your own -- Sales and marketing: approaches and pitfalls in the ongoing process of creating customers -- Rules and scorekeeping: the all-important numbers behind the game -- Management: guiding and directing the people around you -- Biographies: 7 lives, unlimited lessons -- Entrepreneurship: 7 guides to the passion and practicality necessary for any new venture -- Narratives: 6 industry tales of both fortune and failure - Innovation and creativity: insight into the process of developing new ideas -- Big ideas: the future of business books lies here -- Takeaways: what everyone is looking for.
Bibliography Note:Includes bibliographical references and index.
