Sports shoe wars [videorecording] : battle of the giants in China / produced by Deutsche Welle TransTel ; film by Andrea Kirchhoff.

Contributor Kirchhoff, Andreas.

Imprint:Princeton, N.J. : Films for the Humanities & Sciences, c2008.

Description1 videodisc ( 27 min.) : sd., col. ; 4 3/4 in.

Note:Three athletic footwear companies, Nike, Adidas, and homegrown upstart Li Ning, have faced off in a high-stakes battle for China's gigantic market. This program examines Adidas' rising prominence in the country, an ascension due in no small part to its well-publicized Olympic Games sponsership. Li Ning's efforts to retein its precarious hold on the urban market are also studied.

System Details NotesDigital video disc.

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