Cola wars [videorecording] : message in a bottle / BBC Learning ; produced and directed by Arif Nurmohamed.

Contributor Nurmohamed, Arif.

Imprint:Princeton, N.J. : Films for the Humanities & Sciences, c2003.

Description1 videodisc ( 50 min.) : sd., col. ; 4 3/4 in.

Note:What happens when the world's biggest brand collides with the world's largest religion? This program examines how brand identity is influenced by consumer perception through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales.

Note : PerformerNarrator, Andrew Scarborough

System Details NotesDigital video disc.

System Details NotesSystem requirements:

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