Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.

Author: Johnson, Fern L.

Imprint:New York : Routledge, 2008.

Descriptionxv, 251 p. : ill. ; 24 cm.

Note:Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.

Bibliography Note:Includes bibliographical references (p. [236]-244) and index.

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