Good for business : the rise of the conscious corporation / Andrew Benett ... [et al.].

Contributor Benett, Andrew.

Edition Statement:1st ed.

Imprint:New York : Palgrave Macmillan, 2009.

Descriptionxv, 239 p. : ill. ; 25 cm.

Note:Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- Vision, shmision : getting real with a useful statement of direction -- Living the USOD : how to embed and sustain it -- Maximizing tomorrow's brand value by living clear values today.

Bibliography Note:Includes bibliographical references (p. [219]-234) and index.

Note:Recommended in Resources for College Libraries

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