Next generation business strategies for the base of the pyramid : new approaches for building mutual value / [edited by] Ted London, Stuart L. Hart.

Contributor London, Ted, 1963-

Imprint:Upper Saddle River, N.J. : FT Press, c2011.

Descriptionxxxvii, 249 p. ; 24 cm.

Note:Creating a fortune with the base of the pyramid / Ted London and Stuart Hart -- Building better ventures with the base of the pyramid : a roadmap / Ted London -- Innovation for the BoP : the patient capital approach / Robert Kennedy and Jacqueline Novogratz -- Taking the green leap to the base of the pyramid / Stuart Hart -- Needs, needs, everywhere, but not a BoP market to tap / Erik Simanis -- A micro-level approach to understanding BoP markets / Madhu Viswanathan -- Reframing design for the base of the pyramid / Patrick Whitney -- BoP venture formation for scale / Allen Hammond -- A continuing journey / Ted London and Stuart Hall -- Appendix: Attendees from 2009 conference : Creating a shared roadmap.

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